3 Interview Questions to Ask Your Prospective Marketing Consulting Firm
Whether you are starting out, starting over, or somewhere in between, the decision to hire a marketing consulting firm is huge. The decision deals with emotions, money, time, and trust. It is that...
View ArticleThe Biggest Benefits of Infusionsoft for a Small Business
Anyone in small business can tell you that time management is essential. When it comes to marketing, small businesses ostensibly have several balls in the air — from email campaigns and social media to...
View ArticleWhy Outsourcing Content Marketing is Right for You
Quality content on your website is crucial to the success of your business, but maintaining a steady stream of always-relevant, quality pieces takes time and effort. It’s a full time job in itself to...
View ArticleInfusionsoft Secret Sauce: Part Three – Psychology of the Buyer
Today’s online buyer has a perceived advantage, called anonymity. Today’s belly-to-belly salesperson still gets to read their prospective customer. In both of these situations, it pays to understand...
View ArticleInfusionsoft Secret Sauce: Part Six – Digital Marketing Excellence
In order to achieve the status of digital marketing excellence, by using Infusionsoft or any other marketing automation software as one of your tools, you need to assess your views, your actions, your...
View ArticleHow to Write Headlines that Attract Readers
It goes without saying that headlines are the first thing a consumer reads in your copy — but are you making the most of your headline opportunities? Often, the headline is the only piece of your copy...
View ArticleWhy Create Your Own MarTech Stack?
Are you looking to up your marketing campaign with some awesome new technology? Do you want the freedom to only pay for tools that best suit your company’s needs or do you want to just go with a single...
View ArticleReaders Choosing Printed Magazines over Digital
We are living in an increasingly digital world. Where news, entertainment and general information can be downloaded or streamed through the internet. When books went digital with the invention of the...
View ArticleHow to Use Church Email Marketing for Dramatic Results
Picture this… Your congregation is growing rapidly. Your members are engaged and excited about what you are doing. They’re showing up to events and getting involved more than ever before. Plus, they...
View ArticleWhat Email Marketing KPIs to Consider
There's no question that email marketing is an incredibly valuable tool. Along with allowing you to communicate directly with current and potential customers, it gives you the flexibility to tailor...
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